San Juan, Texas welcomes the first SONIC Drive-In featuring the new prototype design.
For the first time in 18 years, SONIC opens a new Drive-In in the Rio Grande Valley
Rio Grande Valley, Texas (Nov. 17, 2020) – The SONIC® Drive-In franchise group, CRUSH Enterprises is celebrating the grand opening of the first of 14 drive-ins coming to the Rio Grande Valley, which also marks the first SONIC construction in the area in almost two decades. Implementing SONIC’s new innovative architectural design and visual branded identity, the drive-in is conveniently located at 207 W. FM 495 in San Juan, Texas.
Guests in nearby communities will be reintroduced to the SONIC brand and be amongst the first in South Texas to experience the brand’s updated look, including refreshed exteriors and interiors, emphasizing mid-century architecture with SONIC’s bright color palette, wider drive-thru lanes and a new kitchen layout. The new drive-in builds on SONIC’s unique dining model by featuring a sit-down air-conditioned indoor dining space for 42 guests as well as large, roll-up doors that can be raised during cooler months, creating a modern open patio aesthetic.
As the first franchise-owned drive-in to implement the new building prototype, the San Juan Drive-In is also part of a nearly $30 million investment to expand the SONIC presence in the Rio Grande Valley area. CRUSH Enterprises currently owns and operates 15 drive-ins in the Northwestern United States. Additionally, it is creating more than 500 jobs in South Texas with the upcoming drive-in openings.
“Our San Juan neighbors are going to love the new look and feel of this SONIC Drive-In, bringing more ways to enjoy signature flavors and one-of-a-kind dining experience,” said SONIC franchisee and Founder/CEO of CRUSH Enterprises, Al Trevino. “Through CRUSH Enterprises’ investment in the area, we are driving a strong positive economic impact in the community, while ensuring SONIC’s robust menu items are accessible to guests across the Rio Grande Valley. We are eager to welcome guests to our San Juan Drive-In and the 13 others to open in the next several years.”
SONIC invites guests to stop by for a quick bite to eat or to enjoy craveable flavors during a leisurely meal. With hundreds of thousands of drink combinations including Limeades, Frozen Drinks, Lemonades, Iced Teas and more, SONIC’s expansive, award-winning menu offers made-to-order and customizable breakfast, lunch, dinner and snack options to delight the whole family.