With a population of approximately 35,000, San Juan is part of the Reynosa–McAllen bi-national metropolitan area along the U.S./Mexico border. The region, with 1.5 million people and counting, is the largest US/Mexico border area in the United States with several ports of entry.
The city of San Juan is rapidly developing an industry cluster of high-end luxury car dealerships, becoming the hub for high purchasing markets. Furthermore, the city is in the process of developing its high end commercial retail corridor that markets to the region. Luxury brands in San Juan include: